About us
We believe creativity and strong engineering are the keys to create competitive advantages through data
With this belief at our core, we stand by these principles:
Technology Agnostic
Because technology is rarely the main challenge.Advocates of Bespoke
Because competitive advantages come from innovation, not from off-the-shelf solutions.Business-Driven
Because data and tech are liabilities if not serving a purpose.Hands-On
Because solving complex problems requires cross-field expertise, adaptability, and ultimately a hands-on approach that gets things done.Activate or Move On
Because we won't let your data sit still.
Row Division was founded in 2025 by Luis Carlón, leveraging over a decade of engineering and leadership expertise in Data and MarTech across industries such as retail, media, construction, and software.